What I’m Reading: Programmatic Media

Takeaways:

If your brand is thinking about search, display, mobile and video separately, then you’re not thinking like your consumer. – Think With Google

Although 20% of time spent on media is within a mobile environment, only 4% of US advertising spend is on mobile.  – “Internet Trends 2014,” Mary Meeker, May 2014.

Programmatic Media

http://en.wikipedia.org/wiki/Programmatic_media Wikipedia, accessed 4/10/2015

http://www.adweek.com/news-gallery/advertising-branding/programmatic-dummies-153590#intro AdWeek, accessed 4/10/2015

https://www.thinkwithgoogle.com/programmatic-guide Think with Google, accessed 4/10/2015

https://retargeter.com/blog/strategy-2/programmatic-buying-intro Retargeter, accessed 4/10/2015

http://adage.com/article/digital/cmo-s-guide-programmatic-buying/293257/ Ad Age, accessed 4/10/2015

http://www.cio.com/article/2839392/advertising/6-digital-marketing-pros-define-programmatic-advertising.html

Marketing (general)

http://www.searchenginepeople.com/blog/925-tent-pole-content-marketing.html Search Engine People, accessed 4/10/2015

The Internet of Things

http://en.wikipedia.org/wiki/Programmatic_media#Internet_of_Things Wikipedia, accessed 4/10/2015

Cross Platform Programming

http://en.wikipedia.org/wiki/Cross-platform#Approaches_to_cross-platform_programming Wikipedia, accessed 4/10/2015

Email Design

https://designschool.canva.com/blog/best-email-designs/

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