Professional image:
Customer perception is important. Your website enhances your ability to present and effectively communicate your company, its vision, and its mission to your current and prospective customers.  Even a small and new business can now have a sophisticated and professional website with which to present their offerings and services. A website levels the playing field.

Using an associated email address also creates a better impression on your customers and community. Which looks more professional? An email from information@yourcompany.com or one from companyname2638@aol.com?

It’s no longer optional.
Not that long ago, having a website was optional, and most businesses didn’t have websites.  This is no longer true: now not having a website may create a poor impression and cause a business to be considered less credible by prospective customers.  One of the first questions people ask is “what’s your website address?”

Do your neighboring businesses have a website?
If you do not have a website, ask yourself this question: when prospective customers search online for the service you offer, who will they find? Your neighboring business that already has a professional website? How many prospective customers are you losing because you don’t have a website?

Enhanced marketing
A website creates a presence and promotes your business: it is a virtual showcase for your offerings, events, and services.  Your website can also be used to gather important information and statistics about your site visitors.

Savings in print and advertising costs
Your website is an affordable, easily updated full color advertisement for your business.  Print brochures and advertising can become extremely expensive, and can often end up in the trash. You can use your website to present your products, services, flyers, newsletters, documents, bulletin boards, menus, calendars, press releases, etc.: whatever you offer, you can showcase on your website.

Visibility:
A well designed website provides visibility and extends your reach to new markets.

People want to find you immediately and easily. Many people do not even use the print yellow pages and phone books anymore: they use online yellow pages and search engines to find products and services.  Particularly as you are indexed by the major search engines, you become visible even globally.

Improved service to your community and improved productivity for your staff.
Your customers and community have a way to find the information they need, conveniently, by visiting your site. Instead of having to call to find directions, your fax number, or your hours of service, they can visit your site and find the information they need.  This also benefits you and your staff: time spent answering the same questions over and over can now be used more productively.

A website can set your customers at ease
A website provides prospective customers a safe, anonymous way to visit you and interact with you at their comfort level.  Not everybody feels comfortable picking up the phone and calling you or knocking on your door. Your website provides them a reassuring way to find you, find out about you, and communicate with you.

Word of mouth advertising
The most powerful form of advertising is word of mouth. Your customers most likely do not carry around your flyer in their wallet, to pass out to their friends, and they may not remember your phone number. They can and do remember your website address. 

Increased alliances
Your website can also be an effective tool in connecting with other parishes and businesses, suppliers, colleagues, and others in your field.

Availability
Your website works for you 24 hours a day, 365 days a year. When you have a website, your community can find out about your offerings, events, and services whenever is convenient for them, even when you are closed. 

Protecting your investment and customer relationships
Hurricanes, power outages, road construction, phone systems not working: unexpected events can happen at any time that can impact your ability to conduct your work and communicate with your customers. No matter what happens, your website is still there, providing continuity and a way for your customers to find you and for you to immediately and effectively reach and communicate with your community.

Click Here and Contact me today to explore the many ways I can help you with you web presence!